Endeavors Archive

Death and Failure Happens When You Don’t Properly Assess the Situation

This October will mark my 9th consecutive year as an emergency health care professional. In all those years, the most important thing I learned (besides teamwork) is that assessing a situation correctly and completely could literally be the difference between life and death. The “assessment” is the most critical aspect when saving lives, treating the injured, or tending to the ill. Emergency health care or …

Missing the Mark on Social Media

(This post can also be found on the Lotame Learnings Blog) A recent study came out by Knowledge Networks titled: “Internet users turn to social media to seek one another, not brands or products.” Without even looking at the numbers, I think it’s safe to bet that it is in fact true that “Internet users turn to social media to seek one another, not brands …

The Value of Data (Social Data for Online Advertising)

Data is King. If you don’t believe me, consider this: Rental car companies and insurers are refusing service to people with poor credit scores because data mining tells them that credit scores correlate with a higher likelihood of having an accident. Nowadays when a flight is canceled, airlines will skip over their frequent fliers and give the next open seat to the mine-identified customer whose …

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …

Ski Patrol Show on TruTv

And you thought Flaver Flav was the only reality tv star… This is a great concept. Then again, I am 110% biased in this matter. Our cameras follow the men and women of ski patrol who risk their lives in the mountains, fighting avalanches, performing daring rescues and keeping unruly skiers and snowboarders from terrorizing the slopes.  

Google and Social Networking

Until now, Google has been trying to identify efficient advertising solutions for social media. And rightfully so. Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet. So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a …

Something Called Validation

Two years ago I co-founded a website specifically designed for college students. The site: (Check out my site before continuing to read the rest of the post…or look below. You will understand why)   Today, I see the following article in : 2008 Finalists: America’s Best Young Entrepreneurs   CampusLIVE Jeff Cassidy, 23; Boris Revsin, 22; Jared Stenquist, 23 www.campuslive.com Amherst, Mass. Will college students …