Endeavors Archive

A Focus Group of 1

As we continue to build our business at spinback we continue to engage in a number of very interesting conversations on the topic of product recommendations and sharing. Jared Spiegel, a friend of mine and someone who is currently participating in the Brooklyn Law Incubation Program (BLIP), made the following point that I thought really highlights the core of why product sharing is so valuable. …

Moving on from Lotame to SpinBack

Image by Stuck in Customs via Flickr As of today, I’ll be leaving the Lotame family to pursue a new endeavor called Spinback.com. Like all hard decisions, this one was not easy but here’s the story: When I first started Lotame I was in the midst of building a business called TheCampusAtlas.com with three of my engineering buddies from school. But through a coincidental encounter …

Happiness Comes From Helping Others

Image by US Army Korea – IMCOM via Flickr Mark Suster wrote a great post yesterday called “Life is 10% How You Make It and 90% How you Take It” and it’s definitely worth a read for anyone doing the entrepreneurial thing. He talks about how “happiness has to be a state of mind” and how “you need to constantly remind yourself to be happy whatever your life’s circumstances.” …

When it comes to Online Advertising, Keep It Simple Stupid

When things get so complicated the best thing you can do is go back to the basics. In today’s world of online advertising, the “basics” are changing so it’s important to understand what those changes are and how they affect a marketer’s business. I wrote a piece that was featured in today’s iMedia Connection that discusses this very point. Excerpt from the article: We are …

Shaun White is Crazy Committed to Gold

Two years ago I was volunteering on ski patrol at the Winter Dew Tour at Mount Snow, Vermont. I was stationed at the top of the super pipe for the men’s half-pipe competition, but my shift was for the practice session. There were a handful of competitors and they were all mostly between the ages of 15-30. One of those competitors happened to be Shaun …

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

The online advertising industry at large is sprinting towards maximizing efficiency. Overall, the working theory is that smart aggregation and assembly of various technology providers will create a unique solution for display advertising, and one that combines audience targeting, procurement, arbitrage and media trade. However, if, as Randall Rothenberg, CEO of IAB, states: “technology succeeds in driving the cost of reaching the perfect audience down …

From the Industrial Revolution to the Knowledge Era – Next Up: The Data Renaissance

The world will never be the same. Our society used to build machines and parts, in factories and in assembly lines. Today, our society builds computer programs and data bases, on laptops and in many cases, from anywhere around the world. People and businesses are becoming more efficient. They are working smarter, not harder, because they are beginning to leverage the most valuable employee of …

The Maturation of Data Intelligence

With all of the latest advances in digital media, we are still in the infancy stage when it comes to data intelligence and informative decision making. Consider what is currently happening in the display advertising space. Data and media are continuing to diverge as two separate commodities. On one hand there are data exchanges making cookie files or user information available for purchase. On the …

Loosing Your Virginity – Getting Your First Piece of…Business

First contracted event During my sophomore year of college my fraternity was shut down. As a result, all of our events were canceled and to make matters worse we couldn’t even participate in other organized events within the Greek system. This sucked. It was a huge problem especially for my group of friends who enjoyed going out and doing the social thing. But where there …