About Dan Reich

I’m a serial entrepreneur, investor, and writer. I’ve been building companies since I was a teenager. Some worked, and some did not. A few of the more notable ones that I’ve founded:

I’m also a husband, and father of two, and when I’m not behind a computer or in a meeting, you can find me at a New York Giants game, at the golf course, behind the TV, listening to music, or at Mount Snow, Vermont volunteering on rescue. I’m passionate about people, friends, and family. I also love to give back and invest my time, energy, and money through philanthropy. I love having great conversations, asking lots of questions, and more importantly, learning.

A more detailed version of the above…

In July 2022, Troops was acquired by Salesforce and joined the Slack team. We spent more than seven years designing tools that deliver real-time insights from systems of record like Salesforce to systems of engagement like Slack, bringing together the information and actions that customer-facing teams need to close new deals and support existing customers. This acquisition lets Troops accelerate the shared vision with Salesforce and Slack. This was my second acquisition by Salesforce.

In February 2022, TULA was acquired by Proctor & Gamble. At the time of sale, the company was reported to be doing $150mm in sales for the prior year. In the same time frame, TULA expanded its distribution and rolled out with Sephora.

In July 2016, I was selected as One of 125 “People of Impact” to celebrate the University of Wisconsin – Madison’s Electrical and Computer Engineering Department’s 125th anniversary.

In March 2015, I was selected to receive The Early Career Award by a vote of the College of Engineering Leadership Council at the University of Wisconsin – Madison.

Also in March 2015, I started a venture-backed company called Troops which is a workflow and automation software company that is making work easier for people. In 2017 Bloomberg featured Troops in their list of “The 50 Most Promising Startups You’ve Never Heard Of” out of 50,000 companies. Troops raised money from First Round Capital, Founder Collective, Next View Ventures, the Slack Fund, Felicis Ventures, Aspect Ventures, and more.

In 2013, I co-founded TULA, a health and beauty brand that has created the world’s first probiotic technology for topical application. Then in 2014, we launched exclusively with QVC. We raised money from the private equity firm LCattertonand expanded distribution to ULTA, Neiman Marcus, Nordstrom, and other retailers. In 2020 TULA was named to LinkedIn’s Top Startups 2020: The 50 U.S. companies on the rise.

In 2012 Business Insider named me on the top 100 of “one of the coolest people in New York tech.”

In January 2011 I co-founded a social commerce company called Spinback and 4 months later we were acquired by a company called Buddy Media, the Facebook management system of choice for eight out of the ten top global advertisers. In June 2012, Buddy Media was acquired by Salesforce.

Before Spinback, I was an early employee at Lotame where I helped grow the business from $0 in revenue and a small office with a handful of people to quite a few dollars in revenue with several offices around the world. I helped create new products and strategies, and secured business partnerships with companies like  Google, Conde Nast, and other media companies and startups.

Before Lotame, I graduated with a degree in Electrical Engineering from the University of Wisconsin, Madison.

While in school, I co-founded two companies called Runaway Productions and The Campus Atlas, studied and researched photonics, led the design and construction of a “badger bike“, and helped launch Accenture’s first-ever Leadership Center in the School of Business.

In high school, I worked for a small IT firm called Silicon East specializing in custom networks and systems, built award-winning autonomous firefighting robots, wrestled, played soccer, and joined Mount Snow Ski Patrol as the youngest patroller nationwide.

I was a contributing writer for Forbes and have also written for publications like Harvard Business Review.

I am, and will forever be, a student.

I think Arnold nails it with these 6 rules.


A tornado hit my house

I had $2 million dollars in crypto locked on a wallet


Twitter: @danreich

LinkedIn: in/danreich/

Instagram: @danreich

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