Do you have a really cool idea? Are you involved in a start up? Are you looking to add value to your current business or organization?
Try this exercise:
Do a Google search of “your idea” and see what comes up. Think about the opportunities around partnerships, advertising, events, media, etc with the people and companies that show up in the results. Think about if, how and what you would say if you were to reach out to the companies or people that appear in the results.
Most importantly, think about “their idea” vs. “your idea” and how you can make “your idea” better.