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Google, Microsoft head to MadTown

The amount of countless hours I’ve spent in UW-Madison’s Engineering Hall, should earn me the “GAL” or “Get a Life” award. Instead I will receive a degree in Electrical Engineering from UW-Madison. And perhaps the same reasons I decided to attend this University, are now being considered by Google, as they too plan on setting up shop in Madison, Wisconsin.

In a statement to The Badger Herald, Google representatives said, “We are opening an office in Madison because the city offers an excellent quality of life, a deep local talent pool and commitment to education at all levels, including the University of Wisconsin.”

Madison, WI

Photo © UW-Madison University Communications

And anyone that has ever stepped foot in Madison could agree with that statement. But being that Google is a worldwide leader in software and computer architecture, its main focus will be within the department of Electrical and Computer Engineering. Leading this Madison/Google operation will be “retired professor emeritus of Electrical and Computer Engineering James Smith and 1980s computer engineering graduate James Laudon.”

Add a new Biomedical research to the list as well, and Madison will continue to lead the way as one of the premier research facilities in the world.

Some other great programs within my department, that I have been lucky to be a part of.

  • WEMPEC – Wisconsin Electrical Machines and Power Electronics Consortium
  • WCAM – Wisconsin Center for Applied Microelectronic Devices

It is extremely rewarding to see that my department, its students, and faculty members, have yet another great achievement to add to the list. 

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The Stockdale Paradox

“Retain faith that you will prevail in the end, regardless of the difficulties.

AND at the same time

Confront the most brutal facts of your current reality, whatever they might be.”

-Jim Collins, Good to Great

Let us try and apply this to our own lives. What could possibly be the result?

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Investing in the Machines

Investing in internet companies is relatively straight forward. Find good people with a good idea, and let the programming begin. But what about all of the other industries out there? I recently read a post by GigaOM’s Stacey Higginbotham, titled “RIP Microprocessor Startups” discussing the issues and significant costs involved with chip-maker startups. A quote from her piece:

“I don’t want to believe it’s the end of startups trying their hand against the likes of AMD or Intel, but until we come to a breakthrough in materials, ways to reduce the IP hurdles or the cost of masks and design, entrepreneurial chip engineers will have to focus on power management and cooling, MEMS and RF.”

There is a bit of a catch 22 here. The scientific breakthroughs needed to make chip-making more cost effective are going to either come from the large chip makers themselves (Intel, AMD) or research institutions and universities. Either way, the chip makers maintain their lead in the market place (they may even buy up some of the patents), or the small startups will still require that big initial investment in the machines, lithography labs, clean rooms and every other expensive component needed.

Might it be beneficial for Intel to initiate a program with a model that looks like Y-Combinator or Betaworks, but for microprocessor design and manufacturing? If so, beneficial to who?

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Graduating and the pursuit

Is it happiness? Is it financial security? Is it location? Is it independence? How do we inevitably select a career path? This May, I will be graduating from the University of Wisconsin (Electrical Engineering) and will be working for Lotame, a relatively new online media company. If I were to guess where or what I would be doing a year ago, I would most likely tell you I would be attending some form of graduate school.

But this is not the case.

Where will you be a week from today? A year? 

What industry will you be in? More importantly WHY?

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Back and Blogging

My first encounter with blogging started off as a place to post anything and everything myself and my friends thought was worth looking at. Whatever it was. Just a place to share cool and interesting articles, pictures, etc. Originally, the blog consisted of two authors, myself, and a buddy of mine who is all about music and new media. Since then, we have both realized what is important to us, and what we would like to share. This blog represents that new commitment to myself and to you.

My eyes, ears, and mind are always open to new thoughts and ideas. Time for a conversation. I am Dan Reich, and this is my blog.

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