We’ve all had these moments:
“Hey, Wouldn’t it be cool if we made….”
“I’ve got a really great idea. We should make…”
“Dude, This is genius. We are going to make….”
If you’ve recently had one of those light bulb, Velcro, post-it note, window in envelope idea moments, now is the time to make it and sell it.
- MADE IN CHINA – Go create an account at alibaba.com and find a Chinese manufacturer that can make your “whatever it is” idea for cheap.
- INFOMERCIALS – Take your product to TV using infomercials.
With the economy still somewhat in free fall, advertisers are cutting back on marketing budgets especially in mediums like print and television. Networks are having hard times filling premium commercial slots with premium commercials, so instead, they turn to infomercials which are mostly direct response advertisements.
McAlister and other direct marketers hope to prosper through the downturn. With top-tier marketing firms slashing their ad budgets, competition for airtime has steadily declined, making room for a new class of advertisers. Infomercials were once relegated to the wee hours of the morning, when slots come cheap. Now they’re turning up in prime time, even squeaking onto the Super Bowl telecast: Cash4Gold, a direct advertiser that melts down jewelry, made headlines in January by snapping up an unsold 30-second slot.
Chances are good that a person calling one of those cheesy infomercials, are most likely going to buy the product. Why else would they pick up the phone in the first place?