startup - DAN REICH

Personal Day – A New Health and Beauty Company

Last week marked a significant milestone with the announcement of our new company, Personal Day.

Having had the privilege of working on successful brands like TULA and Dibs Beauty, I’ve learned important lessons about what truly makes a health and beauty brand resonate. One key takeaway? Authenticity matters. In an industry flooded with celebrity names stamped on generic products, real success comes from a brand with a genuine story, purpose, and mission.

When I first met Lili Reinhart, I had no idea who she was (no offense, Lili!)—nor was I familiar with her role in Riverdale. But as I got to know her, something clicked. It became clear that Lili wasn’t just another face. She embodied what most great entrepreneurs do: a deep understanding of the problem at hand, with a desire to roll up their sleeves and do the work.

Lili’s personal battle with acne and mental health isn’t just a backstory; it’s her driving force. She brings real passion and lived experience to the table—qualities that are essential for building a meaningful brand. Her entrepreneurial spirit shines through in every conversation. Of course, she’s also an incredible actress with a dedicated community, but it’s her authenticity and dedication to this mission that truly set her apart and is part of the reason we got excited to build this brand.

So, that’s the scoop on Personal Day—and a bit of love for Lili and fun to revisit the health and beauty category, in a similar, but different way to what we did at TULA. We’re excited about the journey ahead and invite you to follow along.

Fun times ahead!

More news on our announcement here and below.

Are You In College And Thinking About Your Career?

August 12, 2008

Fred Wilson recently wrote a post about one of his portfolio companies and its search for interns in the NYC area.

In the Post…

Greg Yardley, founder/CEO of our portfolio company Pinch Media tells the following story about graduating from college and facing the career question:

When I finished school, I had a MA in Russian history and absolutely no idea what to do with myself – I started working as a customer support rep at an Internet startup because they were the first ones to offer me a job. (If the startup was a week later with the job offer, I’d probably be a 911 emergency operator today. Sometimes life can lead you to unexpected places.) I was surprised to stumble across a field that I loved – soon I became a product manager, and now I’m the co-founder of a company. You never know – maybe there’s a career here for you that you’ve never considered.

Greg’s words could not be more appropriate to the current state of my career/life. Having recently graduated from college, I was faced with a choice:

Enter the working world (with a conservative approach) – Get a job with will respected, high profiled employer. Good resume builder.
Enter the working world (with a less conservative approach) – Join a startup, work on my own startup or company.
Go back for more school – Law School, Masters, 5th, 6th year, etc.
Travel and relax for a year or so

My original intent was to go back to school, however a unique opportunity presented itself, and now I am in the working world taking a less conservative approach then most of my peers.

As Greg said, “Sometimes life can lead you to unexpected places. I was surprised to stumble across a field that I loved.”

This could not be more true.

Are You In College And Thinking About Your Career? Which decision would you make and why?

Are You In College And Thinking About Your Career? Read More »