Nice’n Niche

A lot of people recently asked me about internet based businesses. Things like: How to start a blog or website, what is twitter, how to use twitter, how to increase followers and traffic, how to register a domain name, what is a domain, how to create a mailing list, how to use analytics, what is a good number of followers, how to obtain affiliates, how to create partnerships, etc.

These things may all seem trivial to anyone in the tech space but to those just entering, they seem non trivial, foreign perhaps, but very attainable.

Simply put, the evolving web has made things easy. The barriers of entry to creating an online business are much lower, but creating a long-lasting business under this premise is much harder.

It seems to me like this is one thing that is severely overlooked these days. I’m all for starting new projects and businesses, but if you plan to do so, you should also recognize that you are most definitely not the only one.

One way to overcome this obstacle, and perhaps the best way (without knowing how to write code) is to start a business with a very niche focus. If you are successful, you can certainly expand your focus, but to start, you probably want to try to build a loyal following first. And to do that takes hard work.

In the beginning, try to be the very best at something very niche. That’s what I would do.

Take it from this guy (Gary Vaynerchuk). He certainly has.