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Many of us have ideas for things we’d like to create and invent.

They could be projects or businesses. They could be projects that turn into businesses.

Whatever the case, it’s easy to get stuck in the idea phase but never evolve that idea into reality.

This is true for a lot of people looking to start companies.

I have an idea, but how do I start a company around it?

This is a question I’ve heard a lot over the years.

One trick that’s worked for me is to make that idea tangible by giving it a name.

When you give it a name, it becomes something you can almost touch and feel.

And then it’s easier to talk about and point to.

And the easier it is to talk about and point to, the easier it is for consistency theory to kick in. And this idea of consistency theory, where you must be consistent with what you’ve said or intended to do, will make it more likely that you’ll want to see that idea come to fruition.

So if you have an idea you’ve been thinking about, just try giving it a name to make it more tangible.