Jean Brownhill Lauer Archive

How This Low-Tech Founder Got A High-Tech Startup To House $150M In Transactions

December 5, 2014 Digital Media, Forbes No Comments

Startups are realizing that overspending on customer acquisition may not lead to the return they are looking for and are instead finding different, more cost-effective growth strategies.

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My name is Dan Reich. I'm an entrepreneur in NYC with a background in Electrical and Computer Engineering.

I'm the Co-Founder and CEO of Troops, a venture-backed business that is building artificial intelligence for work. I am also the Co-Founder and President of TULA, a private equity backed health and beauty business that has developed the world's first line of probiotic skincare products.

Before that, I was a Co-Founder of Spinback (acquired by Buddy Media in May 2011, then acquired by Salesforce in June 2012).

On the side, I volunteer as a member of National Ski Patrol. In between I occasionally write words (see Forbes), crank tunes, and every now and again, hit up the globe for some traveling.