Digital Media Archive

The Maturation of Data Intelligence

With all of the latest advances in digital media, we are still in the infancy stage when it comes to data intelligence and informative decision making. Consider what is currently happening in the display advertising space. Data and media are continuing to diverge as two separate commodities. On one hand there are data exchanges making cookie files or user information available for purchase. On the …

The Value of Data (Social Data for Online Advertising)

Data is King. If you don’t believe me, consider this: Rental car companies and insurers are refusing service to people with poor credit scores because data mining tells them that credit scores correlate with a higher likelihood of having an accident. Nowadays when a flight is canceled, airlines will skip over their frequent fliers and give the next open seat to the mine-identified customer whose …

Looking for a job?

So is Jamie Varon… “My name is Jamie Varon and I’m living in Danville, CA (if you haven’t heard of it, no worries) right now, hoping to move into San Francisco soonish, rather than laterish. The sole purpose of this site is simple: I want to get hired at Twitter and the only way to stand out in this competitive job market is to do …

Salanalytics

Sales People: How much time do you spend with your clients discussing numbers, data or research? Analytics & Quant People: How much time do you spend interfacing with clients? The line between being a sales person and being an analytics/quant person is fading and fading fast. Technology has enabled anyone and everyone with access to huge amounts of information at any given point of time …