“F-U” Style Marketing

Things are getting tough, especially in the marketing world.

Marketers have to go way beyond conventional wisdom to drive results for their clients or personal business.

One, definitely not so new style, is what I like to think of as “F-U” Style Marketing. A style where one marketer or company completely bashes another.

I recently turned on a new NYC FM radio station 92.3 NOW FM, and about every 10 minutes I hear them bashing their competing station Z-100:

  • “If you listen to Z-100, you hate the Easter bunny”
  • “Commercial free because we don’t have to pay for Elvis Duran’s (the radio MC) hair gel”

There were some other somewhat cheesy bash-lines they had and can’t remember, but you get the point.

Are things so tough that people have to resort to dirty, guerrilla style marketing tactics? Is this just a good tactic to use anyway? I mean, we see it all the time in political campaigns, blogs, articles, reviews, books, music, and television.

I recently saw this video and couldn’t help but think that it was fake and done by a competing pizza company:…talk about “dirty” tactics…

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