There was Rock and Roll, Billy Joel, Greatful Dead, Allman Brothers….and then there was Hip Hop. Our generation has grown up with Hip Hop, and along with technology and a few other big cultural game changers, it has defined our time. Our generation.
With the election right around the corner, it seems as if EVERYONE has a say about these candidates and this election. But will the younger voters make it to the voting booths (And I don’t mean the young voters in the video)? My friend is currently exploring this very issue, and it is called Project Youthanized. The issue of apathy within our generation.
It is amazing how many people I know weigh in on the election, yet could not or did not make it out to the primaries. Will they make it out on Nov 4?
Our cameras follow the men and women of ski patrol who risk their lives in the mountains, fighting avalanches, performing daring rescues and keeping unruly skiers and snowboarders from terrorizing the slopes.
You can teach someone how to pick an apple from a tree or you can teach someone how to plant an apple tree.
I planted an apple tree about 3 years ago, when I started a college marketing company called Runaway Productions. Although my personal and direct involvement was extensive, educational and rewarding, the greatest reward came thereafter. I had recent conversations with its new owners, and they are now generating more revenue, breaking new ground, and expanding the original business model.
It may be easy to build something for the short term and for self serving purposes. That in itself may be rewarding. But when you can build something and watch it grow even after you’ve left, you can really experience a much deeper sense of gratification and accomplishment.
As I was driving home the other night from Vermont, I was listening to some Billy Joel. The song Allentown came on, and I could not help but to think how disappointingly appropriate the song is for the current times. Today was a mess.
Well we’re living here in…the United States…
Well we’re living here in Allentown
And they’re closing all the factories down
Out in Bethlehem they’re killing time
Filling out forms
Standing in line.
Well our fathers fought the Second World War
Spent their weekends on the Jersey Shore
Met our mothers at the USO
Asked them to dance
Danced with them slow
And we’re living here in Allentown.
But the restlessness was handed down
And it’s getting very hard to staaaaaaaaaaaaaaaaaaaaaaaaaaaay
aaaaaaah aaahhhhh ooooooooh ooooooh ohhhhhhh.
Well we’re waiting here in Allentown
For the Pennsylvania we never found
For the promises our teachers gave
If we worked hard
If we behaved.
So the graduations hang on the wall
But they never really helped us at all
No they never taught us what was real
Iron and coke,
And we’re waiting here in Allentown.
But they’ve taken all the coal from the ground
And the union people crawled awaaaaaaaaaaaaaaaaaaay
aaaaaaaaaaaaaaaaaaaah aaaaaaaaaaah aaaaaah.
Every child had a pretty good shot
To get at least as far as their old man got.
If something happened on the way to that place
They threw an American flag in our faaaaaaaace, oh oh oh.
Well I’m living here in Allentown
And it’s hard to keep a good man down.
But I won’t be getting up todaaaaaaaaaaaaaaaaaayyyyyyyy
aaaaaaaaaaah aaaaaaaaaaah aaaaaaaaah.
September 18, 1851 – The New York Times was founded (although originally named New-York Daily Times).Newspaper.
1995 – The Times has a strong web presence and is ranked one of the top sites. The content is generated by the Times staff.
March, 2005 – The New York Times Website has 555 Million page views. Content is still generated by Times staff.
2008 – The domain nytimes.com attracts at least 146 million visitors annually according to a Compete.com study. The Times website ranks 59th by number of unique visitors, with over 14 million unique visitors in August 2008.
June, 2008 – New York Times launches a Beta version of TimesPeople allowing users to connect, share, comment, and review items and content within the NYT site. A social network within the content driven site.
“TimesPeople is a new way to discover what other readers find interesting on NYTimes.com — and to make recommendations of your own. With TimesPeople, you can share articles, videos, slideshows, blog posts, reader comments, and ratings and reviews of movies, restaurants and hotels.”
When we say “social media”, we should really be saying the “social internet”. The internet as a whole is beginning to harness the power of profiles, user generated content, and the social graph. Websites that have traditionally been known for publishing content, are now realizing the importance of social interactions and engagement.
The consumers are the content creators. The creators are the consumers. And now, organizations that have built hugely successful businesses with content creation as its core competency, are adapting to the ever increasing demand for social interactions and collective, community based content creation/sharing.
While I am sure the people who work at the New York Times think of themselves as a content company first and foremost, what goes on at the New York TImes website is as much about software as it is about content. And slowly but surely the Times online is becoming social software. That’s a big deal.
The internet is growing up. We are all adopting and evolving with the changing times. Please welcome The New York Times to Social Media and the Social Internet.