User Generated Content Archive

Monetizing YouTube and the Viral Effect

We used to live in what I will call a Media Dictatorship. A Media Dictatorship is a world where content is created by a few dictators (media companies), and as a result, those few dictators are able to charge a premium to advertisers for access to the eyeballs and ears of the people watching that premium content. This process is called television, radio, print, magazines, …

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …