Social Media Archive

Missing the Mark on Social Media

(This post can also be found on the Lotame Learnings Blog) A recent study came out by Knowledge Networks titled: “Internet users turn to social media to seek one another, not brands or products.” Without even looking at the numbers, I think it’s safe to bet that it is in fact true that “Internet users turn to social media to seek one another, not brands …

The internet is growing up. Please welcome NYTimes to Social Media and the Social Internet

Consider this (courtesy of Wikipedia): September 18, 1851 – The New York Times was founded (although originally named New-York Daily Times).Newspaper. 1995 – The Times has a strong web presence and is ranked one of the top sites. The content is generated by the Times staff. March, 2005 – The New York Times Website has 555 Million page views. Content is still generated by Times staff. 2008 – The domain nytimes.com attracts at least 146 million visitors annually according to a Compete.com study. …

Google and Social Networking

Until now, Google has been trying to identify efficient advertising solutions for social media. And rightfully so. Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet. So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a …

A New Age of Online Media – The Build Up

“Here’s what’s important. We’ve allowed the way transitions look from the outside to drive our perception of what they must feel like to those going through them on the inside. From the outside, they look dramatic, almost revolutionary breakthroughs. But from the inside, they feel completely different, more like an organic development process.“-Jim Collins, Good to Great Lotame Grabs $13 Million in Funding for New …