revenue Archive

Online Monetization: Beyond Advertising and into Microstransactions

Let me start by saying this: I firmly believe online advertising is and will continue to play an essential role in the economic ecosystem of the internet (so much so, that I am working at Lotame). With that said, is online advertising the only answer? Arguably No. Microtransactions: According to learnthat.com Microtransactions Definition Microtransactions are small transactions, perhaps of the order of a cent. They …

Facebook Connect

Facebook is opening up the walled garden and sharing…or are they? Their new announcement: “Today we are announcing Facebook Connect. Facebook Connect is the next iteration of Facebook Platform that allows users to “connect” their Facebook identity, friends and privacy to any site. This will now enable third party websites to implement and offer even more features of Facebook Platform off of Facebook – similar …