online advertising Archive

Display Advertising – State of the Union

Image by The Planet via Flickr Just some high level thoughts on where things are at and where things are going in digital display advertising… We may look back and call 2010 the year of the “DSP.” It was the year when agencies recognized they could leverage ad network technology and fundamentally change the way their businesses operated. In an instant, buyers had scalable, centralized …

Will.i.am is the Man – Creating a New Era of Music Media Platforms

I always knew there was something super advanced and different about the Black Eyed Peas. My first sign was when I saw them perform at Intel’s private launch party for their Core 2 Duo processor at the 2006 Consumer Electronics Show in Las Vegas (thanks to Marc Harrison – pictures below). It was the first time I ever experienced a collision of mainstream music, technology, …

When it comes to Online Advertising, Keep It Simple Stupid

When things get so complicated the best thing you can do is go back to the basics. In today’s world of online advertising, the “basics” are changing so it’s important to understand what those changes are and how they affect a marketer’s business. I wrote a piece that was featured in today’s iMedia Connection that discusses this very point. Excerpt from the article: We are …

The Value of Data (Social Data for Online Advertising)

Data is King. If you don’t believe me, consider this: Rental car companies and insurers are refusing service to people with poor credit scores because data mining tells them that credit scores correlate with a higher likelihood of having an accident. Nowadays when a flight is canceled, airlines will skip over their frequent fliers and give the next open seat to the mine-identified customer whose …

A New Age of Online Media – The Build Up

“Here’s what’s important. We’ve allowed the way transitions look from the outside to drive our perception of what they must feel like to those going through them on the inside. From the outside, they look dramatic, almost revolutionary breakthroughs. But from the inside, they feel completely different, more like an organic development process.“-Jim Collins, Good to Great Lotame Grabs $13 Million in Funding for New …