niche Archive

“Premium Content” is the wrong name – will be called “Niche Content”

Image by neonihil via Flickr This week was internet week. I listened to a lot of media companies talk about “Premium Content” but I’m not sure that this is the right vernacular anymore. Large media companies establish businesses on the basis that they can create an entire line of “premium content.” Information that is assembled, curated, and distributed with a stamp of approval – that …