negotiating Archive

Negotiation Tactic #1 – Pretend Like You Never Heard Their Offer

January 20, 2010 Think No Comments

This is a conversation I recently had with a NYC taxi driver, for the most part. Because negotiating is just fun sometimes… Me: Hey Taxi Driver. How much to go to Jersey City? Taxi Driver: (thinking about it…) $50. Me: Awesome, $25 is perfect. Let’s go. Taxi Driver: What? I said $50. There is a toll and it is out-of-state….(hesitation… as I begin to back …

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My name is Dan Reich. I'm an entrepreneur in NYC with a background in Electrical and Computer Engineering.

I'm the Co-Founder and CEO of Troops, a venture-backed business that is building artificial intelligence for work. I am also the Co-Founder and President of TULA, a private equity backed health and beauty business that has developed the world's first line of probiotic skincare products.

Before that, I was a Co-Founder of Spinback (acquired by Buddy Media in May 2011, then acquired by Salesforce in June 2012).

On the side, I volunteer as a member of National Ski Patrol. In between I occasionally write words (see Forbes), crank tunes, and every now and again, hit up the globe for some traveling.