monetization Archive

Online Monetization: Beyond Advertising and into Microstransactions

Let me start by saying this: I firmly believe online advertising is and will continue to play an essential role in the economic ecosystem of the internet (so much so, that I am working at Lotame). With that said, is online advertising the only answer? Arguably No. Microtransactions: According to learnthat.com Microtransactions Definition Microtransactions are small transactions, perhaps of the order of a cent. They …