Marketing Archive

Death and Failure Happens When You Don’t Properly Assess the Situation

This October will mark my 9th consecutive year as an emergency health care professional. In all those years, the most important thing I learned (besides teamwork) is that assessing a situation correctly and completely could literally be the difference between life and death. The “assessment” is the most critical aspect when saving lives, treating the injured, or tending to the ill. Emergency health care or …

Become Rich: Made in China. As Seen on TV.

Image via Wikipedia We’ve all had these moments: “Hey, Wouldn’t it be cool if we made….” “I’ve got a really great idea. We should make…” “Dude, This is genius. We are going to make….” If you’ve recently had one of those light bulb, Velcro, post-it note, window in envelope idea moments, now is the time to make it and sell it. Here’s how: MADE IN …

3 Pillars for College Admissions

There are three key components admissions officers look at when reviewing students’ college applications: Standardized Test Scores Grades Subjective Qualities Today, most large universities are faced with the challenge of reviewing thousands of applications in a way that equally addresses all three pillars of admissions. But, can they really pay equal attention to all three? Should they? Consider how subjective or objective each category is. …

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …