Marketing and Advertising Archive

Image by The Planet via Flickr Just some high level thoughts on where things are at and where things are going in digital display advertising… We may look back and call 2010 the year of the “DSP.” It was the year when agencies recognized they could leverage ad network technology and fundamentally change the way their businesses operated. In an instant, buyers had scalable, centralized …

Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer. “Anyone mildly plugged into digital advertising in 2010 can’t possibly ignore the noise and energy around audience buying. … There are many people in our industry who can go a lot deeper on this topic than I…” I’ll attempt to take it a bit “deeper” but will do so …

When things get so complicated the best thing you can do is go back to the basics. In today’s world of online advertising, the “basics” are changing so it’s important to understand what those changes are and how they affect a marketer’s business. I wrote a piece that was featured in today’s iMedia Connection that discusses this very point. Excerpt from the article: We are …

The online advertising industry at large is sprinting towards maximizing efficiency. Overall, the working theory is that smart aggregation and assembly of various technology providers will create a unique solution for display advertising, and one that combines audience targeting, procurement, arbitrage and media trade. However, if, as Randall Rothenberg, CEO of IAB, states: “technology succeeds in driving the cost of reaching the perfect audience down …

Image via Wikipedia We’ve all had these moments: “Hey, Wouldn’t it be cool if we made….” “I’ve got a really great idea. We should make…” “Dude, This is genius. We are going to make….” If you’ve recently had one of those light bulb, Velcro, post-it note, window in envelope idea moments, now is the time to make it and sell it. Here’s how: MADE IN …