Lotame Archive

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

The online advertising industry at large is sprinting towards maximizing efficiency. Overall, the working theory is that smart aggregation and assembly of various technology providers will create a unique solution for display advertising, and one that combines audience targeting, procurement, arbitrage and media trade. However, if, as Randall Rothenberg, CEO of IAB, states: “technology succeeds in driving the cost of reaching the perfect audience down …

The Maturation of Data Intelligence

With all of the latest advances in digital media, we are still in the infancy stage when it comes to data intelligence and informative decision making. Consider what is currently happening in the display advertising space. Data and media are continuing to diverge as two separate commodities. On one hand there are data exchanges making cookie files or user information available for purchase. On the …

MetaBusinesses and the Aggregation of Anything

The Internet and technology makes it so easy to do anything. Want to be a musician? Grab a mic, plug it into your computer, hit record. Want to make a movie? Grab a camera, edit on your computer. Want to be a journalist? Create a blog, start writing. Want to learn a new language? Download language software. Want to be an artist? Draw a picture …

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …

Google and Social Networking

Until now, Google has been trying to identify efficient advertising solutions for social media. And rightfully so. Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet. So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a …

A New Age of Online Media – The Build Up

“Here’s what’s important. We’ve allowed the way transitions look from the outside to drive our perception of what they must feel like to those going through them on the inside. From the outside, they look dramatic, almost revolutionary breakthroughs. But from the inside, they feel completely different, more like an organic development process.“-Jim Collins, Good to Great Lotame Grabs $13 Million in Funding for New …

Online Monetization: Beyond Advertising and into Microstransactions

Let me start by saying this: I firmly believe online advertising is and will continue to play an essential role in the economic ecosystem of the internet (so much so, that I am working at Lotame). With that said, is online advertising the only answer? Arguably No. Microtransactions: According to learnthat.com Microtransactions Definition Microtransactions are small transactions, perhaps of the order of a cent. They …