Lotame Learnings Archive

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …

Google and Social Networking

Until now, Google has been trying to identify efficient advertising solutions for social media. And rightfully so. Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet. So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a …