Audience Archive

Oreos are Good, Especially The Audience Layer

April 9, 2010 Digital Media, Lotame Learnings 4 Comments

Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer. “Anyone mildly plugged into digital advertising in 2010 can’t possibly ignore the noise and energy around audience buying. … There are many people in our industry who can go a lot deeper on this topic than I…” I’ll attempt to take it a bit “deeper” but will do so …

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My name is Dan Reich. I'm an entrepreneur in NYC with a background in Electrical and Computer Engineering.

I'm the Co-Founder and CEO of Troops, a venture-backed business that is building artificial intelligence for work. I am also the Co-Founder and President of TULA, a private equity backed health and beauty business that has developed the world's first line of probiotic skincare products.

Before that, I was a Co-Founder of Spinback (acquired by Buddy Media in May 2011, then acquired by Salesforce in June 2012).

On the side, I volunteer as a member of National Ski Patrol. In between I occasionally write words (see Forbes), crank tunes, and every now and again, hit up the globe for some traveling.