Oreos are Good, Especially The Audience Layer
Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer. “Anyone mildly plugged into digital advertising in 2010 can’t possibly ignore the noise and energy around audience buying. … There are many people in our industry who can go a lot deeper on this topic than I…” I’ll attempt to take it a bit “deeper” but will do so …