Marketing Archive

Will.i.am is the Man – Creating a New Era of Music Media Platforms

I always knew there was something super advanced and different about the Black Eyed Peas. My first sign was when I saw them perform at Intel’s private launch party for their Core 2 Duo processor at the 2006 Consumer Electronics Show in Las Vegas (thanks to Marc Harrison – pictures below). It was the first time I ever experienced a collision of mainstream music, technology, …

“F-U” Style Marketing

Things are getting tough, especially in the marketing world. Marketers have to go way beyond conventional wisdom to drive results for their clients or personal business. One, definitely not so new style, is what I like to think of as “F-U” Style Marketing. A style where one marketer or company completely bashes another. I recently turned on a new NYC FM radio station 92.3 NOW …