Salanalytics

Sales People: How much time do you spend with your clients discussing numbers, data or research?

Analytics & Quant People: How much time do you spend interfacing with clients?

The line between being a sales person and being an analytics/quant person is fading and fading fast.

Technology has enabled anyone and everyone with access to huge amounts of information at any given point of time and more importantly, has allowed them to access this information in real time. As a sales person, this makes differentiation that much more important especially in these tough economic times. How are you different from your competitors? What data can you not only show me, but what does that data mean?

In these situations, the tendency has typically been to rope in analytical individuals that are best suited to answer these questions. These are the individuals that are experts on the data and interpretation relevant to clients and their organizations.

Even so, can these individuals convey the data in the capacity needed to maintain, build and grow relationships? Furthermore, can the “relationship” people convey the data needed to grow business and establish meaningful credibility with a client?

I recently had conversations with a close friend of mine who works in the finance industry. His description of the sales-quant/analytics relationship relates directly to my experiences in the digital media industry. Numbers and sales are becoming one and it is becoming increasingly important to have skill sets in each discipline.

This begs the question…Is it better to be an expert in sales with the ability to understand data and analysis? Or, is it better to be an expert in data analysis, interpretation, and reporting with the ability to convey an overall, hierarching theme?

Both are critical and both are necessary in today’s environment. Today, you must become a salanalytic (Sales + Analytics = Salanalytics) but if you had to choose one skill set, which one would it be?

MySpace = Record Labels 2.0

When MySpace first announced their MySpace Music agenda, I remember thinking, “It’s ‘about fu$!ng time”.

Lately, whenever I want to listen to some tunes by a particular artist, I find myself going to their MySpace page. If I want to listen to streaming music, I’m either always signed on to Sirius, using Pandora or Last.fm, but when it comes to any one individual artist, I jump onto MySpace.

To me, MySpace is becoming an interactive record store, where artists can advertise their latest tracks or band using MySpace MyAds. You can buy the music right then and there through Amazon, and on top of that, you’ve got the artists tour dates, video messages, promotions, and whatever else they think is good to throw at you.

As the RIAA continues to straighten out its own agenda, with their latest announcement…

Music Industry to Abandon Mass Suits

…MySpace will slowly emerge as the new record label of the decade, if they continue to focus on music networking.

Cool video by Kanye West (from his MySpace page):

[myspace]http://vids.myspace.com/index.cfm?fuseaction=vids.individual&videoid=47150156[/myspace]

The top 5 music-streaming services on the Web

Everything you always wanted to know about Google but were afraid to ask (by faberNovel)

This presentation really captures everything that makes Google, Google.

All about Google

View SlideShare presentation or Upload your own. (tags: google business)

Business Cards, Contacts and Services

My social Network on Flickr, Facebook, Twitter... — Image by luc legay via Flickr

The saying goes, “It’s not about what you know, but who you know”.

While I do not completely agree, there is some truth to this saying. Connectedness and networking matters. It matters a lot. The internet has made it easier than ever to enhance your current network of friends, colleagues, or like-minded individuals. Networking can and will increase your chances of success.

The business card, phone number, or email, just doesn’t cut it anymore. As a worker in the knowledge era, you should be leveraging the social internet to the fullest extent. Your personal brand or image is no longer reflected by just your in-person image. It now extends across the web. How are you developing your personal brand or identity?

Consider the following web services and ideas. How could they help increase your networking potential?

Of course, in-person networking matters, and will always be important. I’ll be at AdTech NY today and tomorrow doing just that.

The internet is growing up. Please welcome NYTimes to Social Media and the Social Internet

Consider this (courtesy of Wikipedia):

September 18, 1851 – The New York Times was founded (although originally named New-York Daily Times).Newspaper.
1995 – The Times has a strong web presence and is ranked one of the top sites. The content is generated by the Times staff.
March, 2005 – The New York Times Website has 555 Million page views. Content is still generated by Times staff.
2008 – The domain nytimes.com attracts at least 146 million visitors annually according to a Compete.com study. The Times website ranks 59th by number of unique visitors, with over 14 million unique visitors in August 2008.
June, 2008 – New York Times launches a Beta version of TimesPeople allowing users to connect, share, comment, and review items and content within the NYT site. A social network within the content driven site.

From TimesPeople:

“TimesPeople is a new way to discover what other readers find interesting on NYTimes.com — and to make recommendations of your own. With TimesPeople, you can share articles, videos, slideshows, blog posts, reader comments, and ratings and reviews of movies, restaurants and hotels.”

When we say “social media”, we should really be saying the “social internet”. The internet as a whole is beginning to harness the power of profiles, user generated content, and the social graph. Websites that have traditionally been known for publishing content, are now realizing the importance of social interactions and engagement.

The consumers are the content creators. The creators are the consumers. And now, organizations that have built hugely successful businesses with content creation as its core competency, are adapting to the ever increasing demand for social interactions and collective, community based content creation/sharing.

In The Power of Profiles post by Fred Wilson:

While I am sure the people who work at the New York Times think of themselves as a content company first and foremost, what goes on at the New York TImes website is as much about software as it is about content. And slowly but surely the Times online is becoming social software. That’s a big deal.

The internet is growing up. We are all adopting and evolving with the changing times. Please welcome The New York Times to Social Media and the Social Internet.

NOTE: This article can also be found @ LotameLearnings

Google and Social Networking

Until now, Google has been trying to identify efficient advertising solutions for social media.

And rightfully so.

Social media has become the premier medium for communication and media, and over the past few years, Google has arguably become the face of the internet.

So Google figuring out the social networking issue is a logical and expected event. The only question is, what would such a solution look like?

In a recent BusinessWeek article, Heather Green discusses such a solution:

“Say there’s a group of basketball fans who spend a lot of time checking out each other’s pages. Their profiles probably indicate that they enjoy the sport. In addition, some might sign up for a Kobe Bryant fan group or leave remarks on each others’ pages about recent games they played or watched. Using today’s standard advertising methods, a company such as Nike (NKE) would pay Google to place a display ad on a fan’s page or show a “sponsored link” when somebody searches for basketball-related news. With influence-tracking, Google could follow this group of fans’ shared interests more closely, see which other fan communities they interact with, and—most important—learn which members get the most attention when they update profiles or post pictures.”

While the above excerpt may not be completely reflective of Google’s new, soon to be, patented technology for “ranking the most influential people on social networking sites”, the basic premise can be understood, with the premise being:

People, actions, interests, ENGAGEMENT and INTERACTION are the most important aspects of social networking sites.

Can a company, whose core technology is based on search, truly harness the power of engagement and interaction? Possibly (and if anyone can do it, Google will).

Can a company, whose core technology is based on engagement, truly harness the power of engagement and interaction? Most definitely (and if anyone has been doing it, it has been Lotame).

NOTE: This article can also be found @ the Lotame Blog

Generativity of Social Networking Sites and Their Accountability

Jonathan Zittrain defines Generativity in the following manner:

“Generativity is a system’s capacity to produce unanticipated change through unfiltered contributions from broad and varied audiences”

Jonathan Zittrain, The Future of the Internet and How to Stop It

In reality, this description somewhat defines the nature of a social networking sites. If you look at social networking sites today, users are able to participate in 3 ways, all of which contribute to the generative nature of a social network: Users are able to:

Generate self identifying content (their profile, blog, homepage)
Generate and consume bi-directional content (messaging, statuses)
Generate and consume multi-directional content (groups, discussion boards, forums)

These three methods of participation allow the internet and social networking sites to grow at the staggering rate they are today. However, as these sites grow, keeping the content organized so that it remains relevant and meaningful to the user, becomes increasingly difficult. This issue is more prominent in the third method, as users are able to impact the entire network in a single instance.

Take for example the Groups feature. A single user can create a group made available to the entire network. That’s fine. But what happens when multiple users create the same group? An overlap occurs, and what should have been a single meaningful group, now becomes one group of many just like it.

Today, I joined my University of Wisconsin – Madison group as I am a recent alumni. There were about 3-4 identical groups? Do I join them all? The same scenario applied to many of the groups I wanted to join.

The generative nature of social networks allow for more noise, and enables users to disrupt the very social graph they create, making the networks more complex and less meaningful. Other people recognize the growing occurrence of this noise, and ironically enough, have used the same generative nature of social networks to maintain strong connections, content, and a healthy social graph (see Triiibes).

About six weeks ago, I joined Seth Godin’s social network called Triiibes (which he created using a white-box social network: Ning). The network was only made available to those that made an early purchase for his new book. As a result, the content and communication in the network is much stronger and meaningful then I’ve seen on any other network.

As social networks grow, they must look to sites like Wikipedia for guidance. They must learn how to keep the network connected using only meaningful and unique data points.

(Jonathan Zittrain’s book is a good read for anyone interested in technology and communications, and their inevitable effects on society)

Linking Up the Living Room With The Internet

Intel’s announcement with Yahoo to bring widgets to the living room is not a real shocker.

I have seen this image 2 years ago, while I was in Las Vegas at the Consumer Electronics Show. (The widgets appeared on a 42″ LCD, hanging behind a 1 way reflective piece of glass. This was hanging in the bathroom, allowing people to check stocks and weather while brushing their teeth. It was also a prototype by Yahoo).

The idea is simple: make the Internet available in and on more mediums.

Television is clearly the most logical place to start.

But does it require hardware modifications on a television? Couldn’t the same be accomplished with a console or set box top provider like Microsoft or Scientific Atlanta?

Either way, its nice to see that companies are taking real strides to get Internet in the living room. Or is it?

New Ideas – Y Combinator

Startup Ideas We’d Like to Fund
Paul Graham
July 2008

When we read Y Combinator applications there are always ideas we’re hoping to see. In the past we’ve never said publicly what they are. If we say we’re looking for x, we’ll get applications proposing x, certainly. But then it actually becomes harder to judge them: is this group proposing x because they were already thinking about it, or because they know that’s what we want to hear?

We don’t like to sit on these ideas, though, because we really want people to work on them. So we’re trying something new: we’re going to list some of the ideas we’ve been waiting to see, but only describe them in general terms. It may be that recipes for ideas are the most useful form anyway, because imaginative people will take them in directions we didn’t anticipate.

Please don’t feel that if you want to apply to Y Combinator, you have to work on one of these types of ideas. If we’ve learned nothing else from doing YC, it’s how little we know. Many of the best startups we’ve funded, like Loopt, proposed things we’d never considered.

GREAT LIST. GREAT IDEAS.

http://ycombinator.com/ideas.html

Digital Media

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