Digital Media Archive

Startups are realizing that overspending on customer acquisition may not lead to the return they are looking for and are instead finding different, more cost-effective growth strategies.

A new breed of business model is emerging which combines content, community and commerce to dramatically improve the consumer discovery and shopping experience online. Sites like Houzz, Polyvore, and Motoroso are putting themselves at the center of their industries using this “Trifecta," a moniker applied by Mary Meeker of KPCB in her 2014 Trend Report.

This post originally appeared on Forbes.com. The recent changes announced at Facebook’s F8 conference solidifies their place as the first real social infrastructure for the web and this is very important for a number of reasons. At a high level, it’s important to understand that technology innovations alone are meaningless. What matters is how new technology advances or enhances previously existing technology. People refer to this as …

There is a lot of debate going on in Washington DC and among the Ad Tech community around data and privacy. Technology has enabled every single one of us with the ability to communicate freely and broadly with ease and there are companies that make this possible, most notably through advertising revenue. The loose claim being made is that our privacy is not safe and …

I’ve been spending a lot of time lately thinking about Facebook and the implications it has on our daily lives, our communications, and our buying behavior. I’m starting to come around to the belief that Facebook truly is, first and foremost a data company in addition to being a portal for social news and activity. That’s really it and its nothing we don’t already know. Facebook will …

Image by The Planet via Flickr Just some high level thoughts on where things are at and where things are going in digital display advertising… We may look back and call 2010 the year of the “DSP.” It was the year when agencies recognized they could leverage ad network technology and fundamentally change the way their businesses operated. In an instant, buyers had scalable, centralized …

Image by neonihil via Flickr This week was internet week. I listened to a lot of media companies talk about “Premium Content” but I’m not sure that this is the right vernacular anymore. Large media companies establish businesses on the basis that they can create an entire line of “premium content.” Information that is assembled, curated, and distributed with a stamp of approval – that …

I always knew there was something super advanced and different about the Black Eyed Peas. My first sign was when I saw them perform at Intel’s private launch party for their Core 2 Duo processor at the 2006 Consumer Electronics Show in Las Vegas (thanks to Marc Harrison – pictures below). It was the first time I ever experienced a collision of mainstream music, technology, …

A lot of people recently asked me about internet based businesses. Things like: How to start a blog or website, what is twitter, how to use twitter, how to increase followers and traffic, how to register a domain name, what is a domain, how to create a mailing list, how to use analytics, what is a good number of followers, how to obtain affiliates, how …

Doug Weaver wrote a great piece today titled The New Oreo, Part 3: The Audience Layer. “Anyone mildly plugged into digital advertising in 2010 can’t possibly ignore the noise and energy around audience buying. … There are many people in our industry who can go a lot deeper on this topic than I…” I’ll attempt to take it a bit “deeper” but will do so …