Lotame Learnings Archive

Moving on from Lotame to SpinBack

Image by Stuck in Customs via Flickr As of today, I’ll be leaving the Lotame family to pursue a new endeavor called Spinback.com. Like all hard decisions, this one was not easy but here’s the story: When I first started Lotame I was in the midst of building a business called TheCampusAtlas.com with three of my engineering buddies from school. But through a coincidental encounter …

When it comes to Online Advertising, Keep It Simple Stupid

When things get so complicated the best thing you can do is go back to the basics. In today’s world of online advertising, the “basics” are changing so it’s important to understand what those changes are and how they affect a marketer’s business. I wrote a piece that was featured in today’s iMedia Connection that discusses this very point. Excerpt from the article: We are …

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

The online advertising industry at large is sprinting towards maximizing efficiency. Overall, the working theory is that smart aggregation and assembly of various technology providers will create a unique solution for display advertising, and one that combines audience targeting, procurement, arbitrage and media trade. However, if, as Randall Rothenberg, CEO of IAB, states: “technology succeeds in driving the cost of reaching the perfect audience down …

From the Industrial Revolution to the Knowledge Era – Next Up: The Data Renaissance

The world will never be the same. Our society used to build machines and parts, in factories and in assembly lines. Today, our society builds computer programs and data bases, on laptops and in many cases, from anywhere around the world. People and businesses are becoming more efficient. They are working smarter, not harder, because they are beginning to leverage the most valuable employee of …

The Maturation of Data Intelligence

With all of the latest advances in digital media, we are still in the infancy stage when it comes to data intelligence and informative decision making. Consider what is currently happening in the display advertising space. Data and media are continuing to diverge as two separate commodities. On one hand there are data exchanges making cookie files or user information available for purchase. On the …

Missing the Mark on Social Media

(This post can also be found on the Lotame Learnings Blog) A recent study came out by Knowledge Networks titled: “Internet users turn to social media to seek one another, not brands or products.” Without even looking at the numbers, I think it’s safe to bet that it is in fact true that “Internet users turn to social media to seek one another, not brands …

The Value of Data (Social Data for Online Advertising)

Data is King. If you don’t believe me, consider this: Rental car companies and insurers are refusing service to people with poor credit scores because data mining tells them that credit scores correlate with a higher likelihood of having an accident. Nowadays when a flight is canceled, airlines will skip over their frequent fliers and give the next open seat to the mine-identified customer whose …

Spend Smart Money with the Smartest Companies in Social Media

(Disclaimer: I currently work for Lotame Solutions). Let’s face it, the “Social Media” buzz word has been used a bit much these days doing two things: Validating its importance and relevance in an evolving communications landscape. As the usage statistics for these social sites and platforms continue to grow, the constant referencing of the term “social media” or “social web” will only continue to rise …