Monthly Archive: December 2009

Exclusive Music: Yolks – Drive Wise Volume 1

When it comes to Hip Hop, there are those artists that stack up on the top of my list. Guys like Nas, Jay-Z, Talib Kweli, Common, The Roots, Notorious B.I.G, but one of my favorite hip hop artists is someone that most people have never heard of. His name is Yolks. A guy from Madison, Wisconsin who could freestyle and write lyrics with the best …

The “Macrotization” of Ad Serving, Ad Exchanges, and Demand Side Platforms

The online advertising industry at large is sprinting towards maximizing efficiency. Overall, the working theory is that smart aggregation and assembly of various technology providers will create a unique solution for display advertising, and one that combines audience targeting, procurement, arbitrage and media trade. However, if, as Randall Rothenberg, CEO of IAB, states: “technology succeeds in driving the cost of reaching the perfect audience down …

The $800k Hotdogs

Image via Wikipedia I heard a story recently that went something like this… (This is a true story, although the actual conversation below is fake) A guy calls a reputable consultant for advice. This consultant also happens to be an Ivy League Law School Alumni, successful investor, and successful entrepreneur. Let’s just say he knows a thing or two about business. The call goes something …