Monthly Archive: April 2009

On the future of education

It will be very different in 10 years.  It is very different now. Pretty soon those backpacks carrying 100 lbs worth of textbooks will be replaced by one, 10.2 oz Amazon Kindle or even your iPod. From Gizmodo: iTunes U will be teaming up with universities and other education establishments to offer a free hosting service for educators. As information continues to become more widespread …

HOW TO: Use twitter to help your organization

Image via CrunchBase People have recently asked me: “How can I use Twitter to help my organization? I know I need to be on there, but how do I use it? What do I do?” Answer (3-parts): Define your organization’s objective Establish your voice Build an audience DEFINE YOUR ORGANIZATION’S OBJECTIVE: Before you do anything, you first need to define what it is exactly you …

Will I-Banking bonuses ever be the same?

About a month or so ago I had a conversation with a VP from Goldman Sachs. We talked about work hours versus compensation in the investment banking world. We also talked about how he was seriously considering leaving the banking world to pursue an entrepreneurial endeavor. The conversation could pretty much be summed up by this graph: Until recently, many undergrad and graduate students had …

“F-U” Style Marketing

Things are getting tough, especially in the marketing world. Marketers have to go way beyond conventional wisdom to drive results for their clients or personal business. One, definitely not so new style, is what I like to think of as “F-U” Style Marketing. A style where one marketer or company completely bashes another. I recently turned on a new NYC FM radio station 92.3 NOW …

HOW TO: Streaming on demand music in your car

Image by K. Todd Storch via Flickr Forget pricey satellite radio, the crappy commercial filled FM radio, massive amounts of CDs, or your stale and unupdated iPod… Here is how you can get free on demand music in your car: Take out your phone and download the mobile version of Pandora or Slacker radio (they are both free) Buy a cassette adapter for CDs or …

Become Rich: Made in China. As Seen on TV.

Image via Wikipedia We’ve all had these moments: “Hey, Wouldn’t it be cool if we made….” “I’ve got a really great idea. We should make…” “Dude, This is genius. We are going to make….” If you’ve recently had one of those light bulb, Velcro, post-it note, window in envelope idea moments, now is the time to make it and sell it. Here’s how: MADE IN …

3 Pillars for College Admissions

There are three key components admissions officers look at when reviewing students’ college applications: Standardized Test Scores Grades Subjective Qualities Today, most large universities are faced with the challenge of reviewing thousands of applications in a way that equally addresses all three pillars of admissions. But, can they really pay equal attention to all three? Should they? Consider how subjective or objective each category is. …